Post by account_disabled on Dec 7, 2023 7:23:35 GMT
What is UGC?? UGC stands for User Generated Content, meaning that consumers or target customers produce content by themselves. The content produced will mention that brand. that consumers or target customers are interested in The brand does not need to spend any money to hire this group of consumers. For example, the product package of brand A is new and looks good and stylish. Once the customer has purchased this product, Customers take photos of products with this good-looking package and post them on various social media. This is User Generated Content. Customers tell about the brand themselves.
The brand didn't even pay any money to hire them. Or another example is Starbuck's White Cup Phone Number List Contest campaign, a campaign that gives Starbucks coffee lovers the opportunity to draw designs on Starbuck's coffee cups with white space to show off their drawing skills to the fullest. This campaign has created the hashtag #WhiteCupContest. This is another Starbucks campaign that was very successful. A lot of people shared it on social media. In today's digital age Brands are beginning to give great importance to User.
Generated Content because nowadays people in the digital age are able to send and receive information quickly. Find everything from your phone Trust in brands has decreased. Consumers will trust people close to them or influencers they follow or consumers themselves more. This causes brands to adjust their strategies a lot. In addition, influencers, bloggers, celebrities are hired to review products or services of that brand. Including the creation of User Generated Content, which has great advantages for brands. Let's take a look at what advantages UGC has.
The brand didn't even pay any money to hire them. Or another example is Starbuck's White Cup Phone Number List Contest campaign, a campaign that gives Starbucks coffee lovers the opportunity to draw designs on Starbuck's coffee cups with white space to show off their drawing skills to the fullest. This campaign has created the hashtag #WhiteCupContest. This is another Starbucks campaign that was very successful. A lot of people shared it on social media. In today's digital age Brands are beginning to give great importance to User.
Generated Content because nowadays people in the digital age are able to send and receive information quickly. Find everything from your phone Trust in brands has decreased. Consumers will trust people close to them or influencers they follow or consumers themselves more. This causes brands to adjust their strategies a lot. In addition, influencers, bloggers, celebrities are hired to review products or services of that brand. Including the creation of User Generated Content, which has great advantages for brands. Let's take a look at what advantages UGC has.