Post by sorkarhira on Nov 10, 2024 5:16:17 GMT
Knowing the statistics surrounding the impact of webinars on business is critical for companies looking to improve their marketing strategy. In this article, we will provide information that answers the questions: who, how, why and why uses the format in their strategy.
Facts
Who uses it?
Why
For what
Attracting an audience
Business processes
Economic efficiency
Education
Improving metrics
Facts
According to the ON24 report , the key trends for improving efficiency and business impact this year are:
The volume website development service and value of digital interactions is constantly growing, giving marketers the opportunity to use signals from users to personalize interactions, increase conversion rates, and expand opportunities for revenue growth.
Increase the value of personalized experiences. Professionals who employ a personalization strategy better meet the expectations of their audience and stand out from the competition.
Audiences remain engaged after the event ends. Organizers need to move from a once-and-for-all concept to a strategy of delivering ongoing content, and combine live and on-demand session experiences.
The amount of content consumed in the digital space is increasing. For this reason, it is worth looking at the use of AI to create content that meets the needs of viewers.
Who uses it?
According to Kaltura research , webinars are used in 18 industries. The top 5 are: information technology (18%), software development (14%), banking (13%), healthcare and pharmaceuticals (8%), retail and e-commerce (8%). At the same time, experts from CloudIncome claim that 61% of sessions are conducted by B2B companies.
Virtual Room
Why
Today, online events are in demand in business, as they provide effective interaction with the audience at a distance and help reduce marketing and training costs. This method is attractive due to the possibility of quick feedback and global accessibility without being tied to geography.
— In 2023, experts from the Statista team, which specializes in market and consumer data, surveyed marketers from 2,000 companies. 99% of them said that webinars are a key element of their strategy.
— In addition, 53% of professionals believe that this format sets the trend and occupies a leading position among all communication channels.
— 38% of employees name webinars as the most effective way to attract customers. At the same time, 32% of marketers choose them as a priority option for achieving this goal.
For what
— The format is valued for the effectiveness of interaction and marketing. They allow you to reach a wide audience, reduce costs and improve internal processes. Therefore, they become an important part of business strategy.
Attracting an audience
— According to 92% of professionals, webinars are the best way to engage a large audience.
— The attention rate is 49% higher than other types of content.
— They also rank among the top demand generation methods: respondents rated email marketing as the most effective (50%), followed by websites and SEO (40%) and webinars (33%).
Facts
Who uses it?
Why
For what
Attracting an audience
Business processes
Economic efficiency
Education
Improving metrics
Facts
According to the ON24 report , the key trends for improving efficiency and business impact this year are:
The volume website development service and value of digital interactions is constantly growing, giving marketers the opportunity to use signals from users to personalize interactions, increase conversion rates, and expand opportunities for revenue growth.
Increase the value of personalized experiences. Professionals who employ a personalization strategy better meet the expectations of their audience and stand out from the competition.
Audiences remain engaged after the event ends. Organizers need to move from a once-and-for-all concept to a strategy of delivering ongoing content, and combine live and on-demand session experiences.
The amount of content consumed in the digital space is increasing. For this reason, it is worth looking at the use of AI to create content that meets the needs of viewers.
Who uses it?
According to Kaltura research , webinars are used in 18 industries. The top 5 are: information technology (18%), software development (14%), banking (13%), healthcare and pharmaceuticals (8%), retail and e-commerce (8%). At the same time, experts from CloudIncome claim that 61% of sessions are conducted by B2B companies.
Virtual Room
Why
Today, online events are in demand in business, as they provide effective interaction with the audience at a distance and help reduce marketing and training costs. This method is attractive due to the possibility of quick feedback and global accessibility without being tied to geography.
— In 2023, experts from the Statista team, which specializes in market and consumer data, surveyed marketers from 2,000 companies. 99% of them said that webinars are a key element of their strategy.
— In addition, 53% of professionals believe that this format sets the trend and occupies a leading position among all communication channels.
— 38% of employees name webinars as the most effective way to attract customers. At the same time, 32% of marketers choose them as a priority option for achieving this goal.
For what
— The format is valued for the effectiveness of interaction and marketing. They allow you to reach a wide audience, reduce costs and improve internal processes. Therefore, they become an important part of business strategy.
Attracting an audience
— According to 92% of professionals, webinars are the best way to engage a large audience.
— The attention rate is 49% higher than other types of content.
— They also rank among the top demand generation methods: respondents rated email marketing as the most effective (50%), followed by websites and SEO (40%) and webinars (33%).